https://sofiakodar.github.io/tags/product/Recent content in Product on sofiakodar.github.ioHugo -- 0.161.1enThu, 30 Apr 2026 00:00:00 +0000https://sofiakodar.github.io/posts/senseofurgency/Thu, 30 Apr 2026 00:00:00 +0000https://sofiakodar.github.io/posts/senseofurgency/<h2 id="the-urgency-gap">The urgency gap</h2> <p>Over the last few months, I’ve sat across from product leaders and engineers in different companies and they all told me the same story: a frustration from product managers and the leadship team about lack of urgency in dev teams and whether they truly care about the company’s success.</p> <p>Product leaders and managers are super eager to deliver new features and to fulfill commitments to customers, but feel that the development teams are slow and don’t care if a feature gets pushed. <em>“Why don’t the engineers feel a sense of urgency? They don’t care if a feature gets delayed for weeks!” “It feels like they don’t care about the success of the company!”</em>.</p>