dashboards

What are you really measuring?

We need to talk about feedback loops. Short feedback loops are the heartbeat of Agile. Once, cutting development cycles to two weeks was a massive achievement (and for many, it still is). But the core principle, learning quickly from what we build, seems to have been lost, even though the tools to do it are better than ever. Continuous delivery, continuous discovery, and releasing features to users early and often are now standard for many web-based products. Some ship dozens of times a day, others test with users early and often. Even for teams dealing with hardware or complex deployment cycles, the potential for rapid feedback exists. ...

May 15, 2026 · 7 min · Sofia
Reading

What I found interesting in April

Here are some blog posts and articles I thought found interesting the last month. (Books will be covered separately.) AI related Bob has written two good blog posts with scathing critique on how many organisations adopt AI and neglect solving their real issues. I found them very interesting and funny, even though I don’t agree with everything. AI won’t save your dysfunctional organisation “I recently watched a team use AI to generate a comprehensive competitive analysis. The document was impressive: well-structured, extensively detailed, professionally formatted. It was also built entirely on the team’s flawed assumptions about their market position, which the AI had helpfully elaborated into fifty pages of confident wrongness.” Ouch. I don’t fully agree with point 4, there are lots of good managers as well and in a best case scenario, they get to spend more time doing valuable things - spread knowledge, improve clarity, solving problems, coordinating, helping their teams grow and develop. ...

May 13, 2026 · 7 min · Sofia
Speed vs stability

Speed vs stability: the divide between product and engineering

The urgency gap Over the last few months, I’ve sat across from product leaders and engineers in different companies and they all told me the same story: a frustration from product managers and the leadship team about lack of urgency in dev teams and whether they truly care about the company’s success. Product leaders and managers are super eager to deliver new features and to fulfill commitments to customers, but feel that the development teams are slow and don’t care if a feature gets pushed. “Why don’t the engineers feel a sense of urgency? They don’t care if a feature gets delayed for weeks!” “It feels like they don’t care about the success of the company!”. ...

April 30, 2026 · 11 min · Sofia
Feedback is like a gift

Feedback – why, how and when?

I’ve been a manager for about 11 years now and a team lead for a few years before that. Two of the most important leadership responsibilities, in my opinion, are setting clear expectations and giving feedback. When I’ve mentored new engineering managers and team leads, this is usually where they struggle most. I’ve seen countless managers struggle to give feedback and feel unsure about how to do it effectively. I’ve also repeatedly seen the consequences of missing feedback, how one person’s behavior can sink a whole team. Across all the companies I’ve worked at, only one has offered any kind of feedback training. I’ve read and learned a lot by myself and by experience. Here are some of my tips and thoughts, because feedback can be an incredibly valuable gift if done right. ...

March 18, 2026 · 7 min · Sofia
Books

On my reading list right now

I love books. I usually read 30–55 books a year. It’s usually a mix between non-fiction and work related books: leadership, neuroscience, communication and engineering, and books just for fun, mostly fantasy and science-fiction. Last year I read (and finished) 36+ books, mostly fantasy, since I decided to get my mind off work more during my free time. My favorite work related book last year was Supercommunicators by Charles Duhigg. I found it interesting and a good reminder of what to think about when having conversations. I often tell my colleagues that what you say and the other person hears, can be two very different things. Charles Duhigg also describes how two people might be in the same conversation but with completely different goals and view of what the conversation is about. Is it a conversation where you’re trying to solve a problem and come up with actions, or just vent and rant? ...

February 27, 2026 · 3 min · Sofia